Developing a digital transformation strategy has become an increasingly important task for enterprises, particularly as new consumer behavior demands new digitized offerings. There are several factors driving digital transformation among industries, from identifying new growth opportunities and improving cost efficiency to enhancing customer experience via new offerings.
Redefining Business Support Systems
For telecom operators, a digital transformation will allow them to benefit from these opportunities and—through engaging in new business models and developing the required skills to compete in the market—gain a share of the incremental revenues.
These new realities are imposing new requirements on support systems: traditional Operational Support Systems (OSS) and Business Support Systems (BSS). Operators need to be able to focus on the innovations they need to make to continue to be successful, not on the challenges of implementation.
The customer experience has to not just be at the heart of the business but it has to be as good as the existing digital experience that customers use every day. And costs and speeds have to be competitive with the internet world. This means large step-changes in operational efficiency.
BSS can meet these requirements if they are built on a new architecture:
- Cloud-native: Architectural principles need to leverage cloud principles with software components that evolve to micro-services prepared for cloud deployment in a virtualized environment.
- Everything in real time: There should be no batch-processes; all information and applications should be updated in real time. For example, real-time analytics closed loop actions, real-time charging and policy, real-time service orchestration, and real-time user experience.
- Layered architecture: By separating applications from data, eliminating data duplication based on a common information model, and using common software components with open APIs between layers (infrastructure, services, customers), we are moving to a harmonized plug-and-play architecture, with the software applications residing in a common platform.
A digital solution
Ericsson Revenue Manager is a fully integrated convergent charging and billing solution with capabilities in product catalog, order management, mediation, activation, and service exposure. This provides the first cloud-native, telecom-grade BSS solution to fully support digital business transformations. It offers unprecedented levels of business agility, customer experience, and operational efficiency.
The solution is built around an advanced, state-of-the art, cloud-ready, real-time architecture—and the key thing to note is that the functional modules are built on common layers for data storage, operations, configuration, and user interaction. This solution is not just integrating existing real-time and offline billing systems; it provides a new architecture to meet the needs of digital operators.
Delivering break-through business performance
Put simply, Ericsson Revenue Manager is offering a BSS solution designed, from the outset, specifically for the business opportunities and challenges of the digital era and the requirements of digital transformation: adaptability, speed, efficiency, and scale. Compared to existing convergent BSS products, our results indicate that Ericsson Revenue Manager will:
- Reduce customization costs by up to 50 percent.
- Enable product launches in just a couple of days (instead of months and sometimes more than a year, as is the case for some operators today).
- Reduce opex by up to 30 percent.
- Scale flexibly—from 50K to over 500M subscriptions supported in real time.