Future Digital Blog

Discussing all things digital

Today, March 8th marks International Women’s Day which is recognized by the United Nations, and this year the theme is #PressforProgress. According to the World Economic Forum’s 2017 Global Gender Gap Report, “gender parity is over 200 years away—there has never been a more important time to keep motivated and #PressforProgress”.

In honour of International Women’s Day (IWD 2018) we share video interviews with some women leading the technology revolution in Ericsson.

Recently we invited technology thought leaders to our Ericsson Experience Center in Kista, Stockholm where we had the opportunity to host a panel debate around Women in Technology with Lillian Pierson, Data Scientist. One of the subjects discussed was around - STEM (Science, Technology, Education, Mathematics)—and how to encourage more young girls in these professions going forward.

Research shows we are still under-represented in these areas. Just 11% of teenage girls said they expect to go into STEM, according to a survey published earlier this year by Junior Achievement, a youth-focused nonprofit, and consulting firm EY. That’s compared with 36% of teenage boys. See below how Vodafone are inspiring a younger generation with their #CodeLikeAGirl initiative.

The role of the CMO in the Digital Journey

Eva Hedfors: Head of Marketing & Communications, Ericsson Digital Services, in conversation with Ronald van Loon also discussed how CMOs have to take the digital journey and make sure to leverage digital data in the right way, to target the right audience segments.

They also discuss GDPR and the implications of data privacy for marketing operations:

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Smart Technology, Smart Societies and ‘Intern-ables’

Meanwhile Ronald van Loon also spoke with Rebecka Cedering Ångström, Consumer and Industry Lab, Ericsson Research and they discussed as the world gets smarter how can digital keep up? They discuss how technology will focus on our future “smart society” and how we interact with AI, privacy issues with AI—and how we handle ‘intern-ables’ (internal devices as opposed to wearables).

Advice to my younger self

Here we have some short clips of senior leaders in Ericsson offering career advice to ‘their younger selves’:

  • Eva Hedfors: Head of Marketing & Communications, Ericsson Digital Services, Eva shared her excitement about being the Head of Marketing and Communications for Business Area Digital Services and being responsible for bringing the latest digital technologies to our customers.

  • Rossella Frasso: Head of VNF Development Center Multimedia Telephony Application Server describes how cool it is to work on the latest innovations and on making your smart phone more intelligent.

  • Rebecka Cedering Ångström: Consumer and Industry Lab, Ericsson Research, works on developing insights at the cutting edge of emerging technology. She focuses on ethics, privacy and security issues and on making sure both our customers and our strategy teams know what's next for consumer trends.

  • Dr. Azimeh Sefidcon, Research Director Cloud Technologies, Ericsson Research. Azimeh shares how much fun she has at work, always daring herself to think of something new, never before invented. She looks at the way the cloud is evolving and how to make sure what we are working on for our customers is future proof.

Related links:

Women in Technology – Panel debate with Lillian Pierson, Data Scientist

International Women’s Day and its events.

We have seen some great initiatives set up by for example Vodafone, to drive more focus around this topic going forward: Vodafone helps girls to #CodeLikeAGirl and advance in STEM.

In recognition of the United Nations International Women and Girls in Science Day Vodafone announced that, with the support of not-for-profit social enterprise Code: First Girls, Vodafone will provide free coding training for 1,000 14-18-year-old girls across 26 countries. Learn more about the Vodafone initiative through this blog.


About Ronald van Loon

Ronald van Loon, Director at Adversitement a data & analytics consultancy firm, and Advisory Board Member & course advisor for leading professional certification training company Simplilearn, is a frequent public speaker for significant Big Data, IoT, and Data Science events.

A globally acknowledged thought leader in the industry, he was recently ranked third on a list of Top 100 Big Data Global Influencers by Onalytica for another consecutive year. He’s also recognized as a Top 10 Global Influencer in IoT, Data Science, Business Intelligence, and Predictive Analytics, and helps companies implement successful data and analytics strategies to meet and surpas.

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Events & webinars Digital transformation

Treasa Dovander
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Treasa Dovander

Treasa Dovander is Head of Social Media with Ericsson Digital Services, responsible for managing owned social media channels, social media influencer activations and engagements for Digital Services. Treasa is Irish but currently based in Stockholm. She is a former broadcast journalist with a blogging background. In her own words; “I am always interested in new partner blogging or partner social media collaborations, so reach out if you have ideas (@treasadovander) Follow us @ericssondigital for the latest technology trends and insights.”