Peter Engblom

Peter Engblom is Chairman of the OSS/BSS User Group. Peter has more than 20 years’ experience in telecoms, beginning with positions in key account management for Telia, where he was ultimately Head of Sales for Mid-Sweden. Beginning of the new millennium he joined Ericsson in Asia Pacific, working with BSS all around the region. After starting and leading a business support organization in the Philippines he relocated to Stockholm having various roles such as Strategic Product Manager, heading the Marketing Department for Revenue Management organization. Today he works in the central Sales organization for Revenue Management besides running the BSS part of the User Group.

Peter Engblom

A packed agenda for the 2018 OSS/BSS User Group!

We are standing right in front of the 2018 OSS/BSS User Group Nov 14-15. For me, it's one of the most appreciated work weeks of the year! The OSS/BSS User Group is a yearly Ericsson event which mixes updates from Ericsson with customer sharing, analyst and industry guest speakers and demos, and also features panel debates.

Etisalat Egypt: New day, new idea

The telco ecosystem is more competitive than ever. As a result, leading operators are looking for ways to differentiate themselves, both from their direct competition as well as from the Over-The-Top services that profit from their network. Increasingly, that differentiation is directed towards the customer experience: utilizing the massive amounts of customer data available to operators to create relevant service offerings and put customers in control. 

Part 6 digital operator services lifecycle: Experience-based customer care

In our most recent post on the Digital Services Lifecycle, we explored the ways in which operators can better serve customers through agile self-service applications.

Services lifecycle part 5: Serve your customers with self-service

Part 4 of our series on the Digital Services Lifecycle discussed the benefits of partnering for agility and service creation in the Networked Society.

Services lifecycle part 4: Enhanced customer experiences through value adding partnerships

In part 3 of our series on the Digital Services Lifecycle, we showed how catalog-orchestrated service creation can drastically reduce the time needed for operators to take a service or launch from concept to implementation. 

Digital services lifecycle part 3: Putting offer creation in overdrive with catalog

In our last post on the Digital Services Lifecycle, we discussed the importance of knowing your customer, her needs, her situation and her demands to be able to develop relevant service offerings for your customers. 

Services lifecycle part 2: Get scientific in addressing your customers’ needs

If you were stranded in the desert and needed to find water, where would you begin? One way would be to take two divining rods, hold them both out in front of you and let the fates guide you to the nearest oasis.

Putting the customer at the center of the services lifecycle – The introduction

Delivering the right customer experience isn’t an end. Rather, it’s a continuous, never ending job of assessment, re-evaluation and improvement of customer segmentation, processes, and communication channels – and of course your service offerings.

Etisalat on leading in the data era

Today’s communication service users have very high expectations when it comes to the quality of service they receive from their operators. They expect much more from today’s operators than they did in even the recent past, not just in terms of meat-and-potatoes service, such as network coverage and quality, but more crucially in terms of how the services themselves are delivered, as well as the quality of those services.