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Patrik Hedlund

Patrik Hedlund is senior advisor at Ericsson ConsumerLab. His research is focused on the role of new technology in consumers life’s. He has extensive experience from the telecom sector with previous positions in business development, product management and marketing. Hedlund holds a Master of Science in electronic engineering from the University of Uppsala.

Patrik Hedlund

Telecom Customer Experience, A Zero-touch Future

As highlighted in the new Ericsson Consumer and IndustryLab report "The zero-touch customer experience", service providers should evolve their customer journey into a zero-touch future, where interaction will be based on voice and gestures and supported by artificial intelligence.