Natalya Lopoukhine

Natalya Lopoukhine is a Strategic Marketing & Activation Manager for Ericsson Digital Services Business Area. She has over 20 years in the Telecommunications industry on Content Marketing and Communications. In her current role, Natalya concentrates on Digital Services marketing and activation of trending topics.

Natalya Lopoukhine

Ericsson prepares for Digital Transformation World

Every year at this time, I await the coming of warmer days and anticipate my favorite industry event nestled in Nice, France, in the beautiful Cote d’Azur. For as long as I can remember, it's been the hub of the event most telecom industry peers and colleagues have known as “TMForum Live.” With this year’s event being officially renamed Digital Transformation World, I am eager to see what other changes have come to this great venue.

Is your application portfolio ready for modernization?

Telecom operators rightfully want to thrive in the digital age, but often the nagging questions is: Where to start?