X

Mikael Eriksson Björling

Mikael is Senior Lead Designer at Ericsson UX Lab and an Ericsson Evangelist. He was previously Director at the Networked Society Lab. His specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and in the intersection of these areas design great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world. Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.

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User and experience design—expectations on service providers

Over the last 20 years, we have seen incredible changes in our society. Both in the ways we work and the type of jobs and professions that are available on the market. We have changed, and the way we interact with each other has changed. Almost every day we meet a completely new type of experience in our daily-life, like self-driving buses or Tesla's self-driving taxis.