Michael Martinsson

Michael Martinsson is Director, OSS BSS Marketing for Ericsson. He joined Ericsson in 1997 and has held various positions in sales, marketing and business development. His recent focus has been on the converging business landscape, service provider strategies and the transformation of cloud, network and IT infrastructure. Martinsson holds an MSc in electrical engineering and a degree in marketing.

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Are you hiding behind bad technology? Your customers may think so

Did you know that forty-six percent of smartphone users think their telecom service provider hides behind "bad" technology, such as do-not-reply emails, automated replies, and time-consuming and impersonal Contact Us forms? Eva Hedfors, Head of Marketing at Ericsson Digital Services, talks to us about recent research from Ericsson Consumer & IndustryLab.

Addressing the gap between telco marketing and IT departments

No one said transformation was going to be easy. This holds true for all large, established enterprises that are undertaking a digital transformation, and telecom service providers are no exception. This blog post addresses the gap between telco Marketing and IT departments. Ericsson's portfolio gives Marketing departments the tools to work with IT on the same infrastructure so Marketing can then go off and do its job.

Telecom network analytics use case—EE, Ericsson and data

Mobile operator EE was on a quest to understand more about their customers and their service experience in real time. Listen to Dave Salam, EE Director of Mobility and Analytics, as he talks about how data and analytics are increasingly important to the operation of EE's network and why EE chose to partner with Ericsson.

Digital meets 5G—in the OSS/BSS layer

5G will impact your digital transformation. Yet 5G business success will only come with digitalization. What is the true meaning of these statements? Listen to Ervin van Rijssen, Head of 5G Core Program at Ericsson, as he provides a four-minute technology overview on the road to become a digital 5G service provider. Without giving away all the details, it is about core network evolution and a digital support system stack. Are you prepared?

Addressing the experience chasm. Who will be the winners?

Consumers feel exhausted by interactions with telecom service providers. On average, it takes smartphone users two attempts and four days to successfully complete an interaction with telecom service providers. This is a key finding delivered in a recent insight report from Ericsson Consumer & IndustryLab. This blog post discusses the telecom customer experience chasm.

Let's make telecom consumers happy again

Only one-third of consumers believe their telecom service provider understands them as a customer. This is one of the data points delivered in "The Zero-touch Customer Experience"—a recent insight report from Ericsson Consumer & IndustryLab. This blog post further discusses the telecom customer experience chasm. View the video featuring thought leaders Dez Blanchfield and Analysys Mason's John Abraham.

Learn more about Entel's Digital Transformation

Carlos Palito, Head of Digital Transformation at Entel explains the details of the business-wide transformation that he is driving within his company: a project that engages 1,000 employees from 24 different countries. Watch the video and read the summary to gain all the insights.

Telco strategy for making the industry attractive to ecosystem partners

At this moment, Telecom service providers are making strategic choices and investments to safeguard their future relevance - finding new revenues in new industrial contexts. 5G promises a range of new capabilities that will boost relevance and foster new partnerships between Telecom and other industries. However, installing 5G technology alone will not be enough. Read more below.

Develop enterprise cloud communication services with WebRTC—free software trial

Enterprise communication is being transformed from closed and hardware-centric into open software-driven innovation where advanced communication and collaboration services integrate into any website or application. Explore more with our free software trial.

Live blog: Behind the scenes of Ericsson Digital Services

This week’s special: The Future Digital Blog offers a 2-day live blog from the Ericsson Studio in Stockholm, Sweden. The program offers a deep-dive into Ericsson Digital Services, and much more.

Data-centric design: Building relevance for future digital

Is your infrastructure architecture network- or compute-centric? Actually, both architectures miss the point. You can compare them to a failure to identify the user experience as the most critical part of mobile phone design or the failure to see passengers being the center of design for cars and roads.