X

Marcus Lannerbro

Marcus Lannerbro is responsible for Strategic Marketing for Ericsson in the Digital Services area. Marcus has more than 20 years of experience from the IT and telecommunications industry, where he has held various management positions in strategy, marketing, sales and product management. Marcus has worked as a communications strategy advisor with expertise in business, strategy and marketing; engaging with clients in their transformation and supporting their needs in communications, branding, PR and corporate & portfolio positioning. Marcus holds an M.Sc. in Electrical Engineering from the Royal Institute of Technology in Stockholm, Sweden.

Marcus Lannerbro

What it means to be a digital service provider

Today, it is no longer a question of whether a service provider should go digital or not; the question is how to start. With the introduction of 5G, and all the business opportunities enhanced or created with 5G, it is no longer an option to maintain the same operations or technologies in OSS, BSS, and the core network.