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Laurie Spiegel

Laurie Spiegel is Marketing Campaign Manager at Ericsson North America with focus on a range of Ericsson solutions for operators in the region. Laurie is currently promoting digital services transformation, data analytics and the journey to 5G for greater customer, network and IT simplicity. Her expertise in technology, operations and systems comes from leading consulting engagements worldwide to help service providers develop, assess and execute strategies such as network modernization and new service deployment.

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Laurie Spiegel

A Net Promoter Score alternative: Customer Experience Awareness

The Net Promoter Score (NPS) has emerged as a popular tool across industries for measuring and gaining insight into satisfaction ratings and whether a customer is likely to recommend a particular good or service. Many telecom service providers have adopted the NPS methodology, and although helpful in understanding the loyalty of a sampling of customers, these days, samples are no longer sufficient to distinguish a service provider from the competition and ensure customer loyalty.

Use your big data to tailor an experience for every customer

We don’t have to tell you that we live in a time of disruption, and that every disruption forces us to look for fresh ways to obtain and deliver new efficiencies, better quality, new revenue, and a better customer experience.

How new insights from big data help overcome VoLTE’s voice quality challenges

The implementation of VoLTE offers many benefits and mobile operators are pursuing opportunities with VoLTE to increase revenues, optimize network efficiency, improve operating models, and deliver better voice quality services to end users. Case in point here in North America, VoLTE calls now make up 80% of all voice calls on the T-Mobile US network.

Big data analytics for top & bottom line growth

Operator marketing, customer care, operations and network planning teams are under increasing pressure to deliver customer experiences that drive revenue growth, and keep subscribers happy while they keep costs under control. New big data analytics tools are now helping service providers do just that by uncovering valuable information, that links customers to the networks that serve them. Big data offers powerful new possibilities, impacting both the top and bottom line growth. One could say it’s the future of the business.

Webinar on Demand: Operator Innovations Through Analytics

Did you miss the recent Light Reading webinar on telecom analytics?

Webinar: Telecom analytics, innovations & use cases

In operator workplaces around the world, data scientists and business analysts have been teaming with their colleagues across a range of operations centers to understand how advanced analytics capabilities can best be applied to solve business needs relevant to each domain. 

Charting the course for Big Data and Analytics

Welcome to our seventh episode of our ongoing podcast series; “Transmissions from Tomorrow” by Dez Blanchfield, where we get an insider's view from people driving the next wave of digital transformation and innovation for Telco operators.

Linking network behavior with customer behavior via analytics

These days, network performance alone is no longer sufficient to distinguish a service provider from the competition and ensure customer loyalty. Now we have come to rely on the Net Promoter Score (NPS), which uses surveys to benchmark the overall performance of the operator at discrete points in time. But is that sufficient?

How Verizon deploys virtual network services

Verizon Enterprise Solutions has deployed a virtual network services hosted environment enabling the rapid launch of new offerings targeted at enterprises around the world across virtually every industry. Verizon customers are now able to deploy new virtualized network services quickly and securely using self-service tools and a centralized management portal.

Telecom case study—evolution of Virtual Network Services

This telecom case study explores how Verizon is leveraging network virtualization to orchestrate new offerings and rapidly launch them to enterprises around the world

Winning with Excellence at TM Forum Live!

Tonight was a very special evening at the TM Forum Excellence Awards and we at Ericsson are very proud to have contributed to two of the winning submissions!