X

Eva Hedfors

Eva Hedfors is Vice President and Head of Marketing and Communications, Business Area Digital Services, which includes a wide portfolio supporting service providers through their digitalization journey towards 5G. Eva oversees the Ericsson’s external and internal marketing and communications activities, addressing major developments ahead in 5G Core, Distributed Cloud, Orchestration, Analytics and Digital Engagements. Prior to Eva´s current position she was based in Tokyo, responsible for customer engagement focused on Cloud Transformation, Communication Services evolution and Machine-to-Machine/Internet of Things for Ericsson customers in mainland China, Japan, Korea, Taiwan and Hong Kong. A native of Stockholm, Eva studied Business Administration at Gothenburg University’s School of Economics and Commercial Law

Eva Hedfors

Why only digital service providers will reap the full potential of 5G

Digital leaders like Netflix, Google, Alibaba etc. are setting a new benchmark for how consumers and enterprises engage through digital ways and channels. Digital is becoming the norm and telco’s feel they desperately need to catch up. Today most operators have initiated digital transformation programs to move from a pure connectivity service provider to a digital service provider.