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Bobby Shawkat

Bobby Shawkat is Solution Marketing Manager for Solution Area OSS and BSS at Ericsson, in the Digital Services area. Bobby has had a very short but exciting journey in Ericsson with experience from different units and solution areas in the company. Initially stating in Network, he then moved over to Digital Services. Here he has been able to gain experience spanning from technical sales support and commercial management to Solution marketing, working with exciting technologies like Cloud and 5G. Bobby holds a M.Sc. in Industrial Engineering and Management from the Royal Institute of Technology in Stockholm, Sweden.

Bobby Shawkat

Digital engagements will drive the new role of BSS

It’s no surprise to say that BSS is considered to be one of the biggest bottlenecks for digital transformation. Business transformations and an increased complexity are making it harder to maintain business and grow new business with traditional BSS solutions. The challenges create a force that will fundamentally change the role of BSS and associated capabilities as we know them today.