This year Ericsson is attending Amazon re:Invent for the first time. Before I share some of my reflections from the event, I would like to look back for a bit.

In beginning of the 2000s, there was much talk about how 3G would merge IT and telecom and how third-generation mobile systems would enable thousands of new services and change what we used to define as internet. This was the beginning of the era of the mobile internet. Today I would say that the convergence of IT and telecom has taken more time than expected.

Why is that?

The convergence of IT and telecom

I would say one of the reasons is that the two industries have very different cultures in everything from how to standardize products and technologies to the life cycle of a product. With the introduction of cloud-based technologies, this is now changing at the speed of light. Virtualization and cloud-enabled services are (and will) fundamentally changing the game.

Let’s put it like this:  disruption in the market and many of the new tech startups rely on one common asset – connectivity, and predominantly mobility.

Why is Ericsson at AWS re:Invent?

This is where Ericsson comes in, and this is why you find Ericsson at the world’s biggest cloud event. This year more than 30,000 developers, solution architects, hard-core big bang theory engineers met in Las Vegas and celebrate the success of the cloud. To put the speed of innovation into this context, Andy Jassy, CEO of Amazon Web Services, revealed in his opening keynote that AWS has released over a thousand new features this year alone.

Being the new kid on the block makes people curious, and the most common questions and comments we got during the week were about IoT and connectivity. Basically all of the visitors had a need to either connect or distribute services over a variety of networks and devices.

Activating and monetizing the IoT

With Ericsson's knowledge in utilities, TV and media and automotive, we are helping  people create value by reducing the complexity of activating and monetizing the IoT. All of these industries are currently undergoing huge transformation, and that transformation moves fast.

At the Ericsson stand, our highly skilled staff demonstrated solutions that we have deployed with customers over the past few years: the Connected Vehicle Cloud SaaS for connected cars, how to perform Wi-Fi Network analytics with Amazon Web Services, how to manage connectivity in the IoT with the Ericsson Device Connection platform and content aggregation for TV.

Did you know that Ericsson handles more than 30 million requests per day from TV subscribers who plan to watch and follow a new episode of their favorite show?

Datacenter automation platform

It’s also clear that many enterprises still have private cloud solutions and Ericsson-hyperscale-cloud-blog-AWS-ABB-robot-reinvent.pngdatacenters, with the need to lower operational costs and make inventory more efficient. With the Ericsson Datacenter Automation software, you get everything you need in one dashboard. Together with our partner ABB, we also shared a vision in automation, showing the Yumi® Robot and how robotics can improve and industrialize tasks like swapping faulty hardware in the datacenter.

This is all enabled by Ericsson and public cloud. Within telecom Ericsson provides its knowledge and solutions to help operators transform their networks. The starting point is to enable the mobile core network for NFV (Network Function Virtualization), all again dependent on cloud technology.

I'm looking forward to getting back to AWS re:Invent 2017 when 1+1 will equal 5(G).

You can read more about our partnership with AWS in this blog post or on our website.


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Sebastian Lind

Sebastian Lind Sr Director Marketing IT and Cloud Ericsson. He first joined Ericsson in 1996 as a project manager working with IS/IT projects for GSM and WCDMA production. In 2000 Sebastian became a customer project manager at Ericsson Internet Applications where he managed mobile internet projects for major European operators. He has also held various positions in sales and marketing, Head of Marketing OSS/BSS products and Head of Marketing Consulting and IT services Ericsson global services.

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