Five years ago, I got stuck at a bar, deep in conversation with a new friend. We didn’t use words such as digital industrialization or hyperscale back then but that night, Jason Hoffman and I talked for hours about how the world was changing, how it was not changing, and how we needed to embrace the fantastic. We talked about how the paths of the connectivity cables today mirror the deployment patterns of traditional global trade routes. Think about that—your data travels the same roads and shipping lanes as silk or spices or ice did in the 1600s.

Scale, predictability and speedEricsson_Cloud_digital_industrialization_shipping_container_Maersk.jpg

But do not take that continuity as a guarantee of the status quo. Quite the opposite. To continue the analogy with the physical shipping industry, today we are shipping digitally in the same way that shipping companies did before the 1954 introduction of the shipping container. That innovation changed the game completely; it allowed for previously unimaginable scale, predictability, and speed.

Looking forward, never again will cloud computing capability be this hard to use, expensive, or slow despite its already disruptive attributes. We are on the brink of our equivalent to the shipping container.

Dare to be better

It is in times like this that people who look through a different lens are empowered. They dare to be better. They dare to own the future and to destroy the limitations of the past.

Does the future look stable to you?

It shouldn’t.

We say that in five years, digital industrialization will lay the foundation of infrastructure for all countries to innovate. We say that we believe in a future of real-time collaboration and connectivity between human and machine, in which frictionless interaction and scalability will re-engineer how we live, work, and play.

If you want to explore the roots of this belief — from that night in a bar five years ago — Jason and I wrote a paper called "Changing the game before the game changes you." Please download it below and then join the conversation!

Download & read the paper now


Digital Industrialization

Geoff Hollingworth

Geoff is Head of Product Marketing Cloud Systems, responsible for the global positioning, promotion and education of Ericsson’s next generation Cloud infrastructure offerings. He was previously embedded with AT&T in Silicon Valley, leading Ericsson’s innovation efforts towards the AT&T Foundry initiative. He has also held positions as Head of IP Services Strategy for North America and overseeing the Ericsson brand in North America, as well as other roles in software R&D and mobile network deployment. Joining Ericsson more than 20 years ago, Geoff has been based in London, Stockholm, Dallas and Palo Alto. He holds a First Class Honors Bachelors degree in Computing Science and has won the Computing Science Prize of Excellence from Aston University in Birmingham, United Kingdom.

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