At the Asian Games 2018, hundreds of thousands of fans will spend time at venues and arenas to cheer for their favorite teams, their country or just to attend the event—from all around the world. Expectations are high—and not only on the performance of teams or individuals; people also expect to be able to share and enhance their experiences via their mobile devices.
In the age of digital and mobile consumption of media users expect an experience enhanced by their mobile device allowing us to always be on top of what's going on, to stay in touch, and to share the experience through videos and photos. And people want their apps to work everywhere; in the subway, at cafés and restaurants, the hotel, and at the stadium.
Operators have a massive opportunity in making this a reality for their customers through high quality network performance, as well as amplifying a positive brand perception by creating great user experiences.
The Digital Challenge Hackathon
The Ministry of Communications and Informatics in Indonesia together with Ericsson hosted the Digital Challenge 2017, an online hackathon competition that gives local application developers the opportunity to create mobile apps to be implemented in the Asian Games year 2018 to improve the customer experience.
The most applied offering at the event was Application Connect which is Ericsson`s cloud based multi-tenant offering to provide operator capabilities to Application Service Providers. Operator Capabilities ranges from Business Support System Assets such as Data Plan Management and Carrier Billing to network assets such as managing policy rules in operator’s Packet Core Network. As part of the Hackathon the most interesting and utilized feature was the Carrier Billing Support. This allows applications developed by Application Providers such as one of the winning apps, Games Connect by Colony Labs to offer products like ticketing for the event through digital channels and use Carrier’s billing capabilities to purchase such products. Payment through operator’s capabilities can be interesting as an alternative to credit card when credit cards are limited and/or people are reluctant in using credit cards.
Hear what one of the winners, Wayan Dharmana from Colony Labs, a Bali-based developer team, thought about the hackathon and how he thinks his app can boost the Asian Games 2018 experience.