Graham Cobb

Graham Cobb is Director of BSS Product Marketing for Ericsson. Graham has over 30 years technical and management experience in designing, developing and implementing telecommunications solutions for many fixed and mobile network operators

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Graham Cobb

How wearable technology impacts business models

Smartwatches may look good on your wrist, but how well do they fit with your business? Over Christmas I looked into some of the latest smartwatches and wearables. There has been excitement over the recent launch of wearables that include voice calling capabilities (using VoLTE), and a lot of discussion about how best to monetize the value they bring. I decided to take a look at it from a telecom marketing point of view.

Gartner names Ericsson a leader in its IRCM Magic Quadrant

We are really pleased that we have been recognized as a leader yet again, and we believe it is due to the strength and uniqueness of our vision for Digital BSS!

The role of telecom billing systems in 5G business disruption

Telecom billing systems have a crucial role to play in powering 5G to drive business transformation. But this requires much more flexible and adaptable business logic than is typical today.

Telenor helps build a brighter future in Serbia

At Ericsson, we see every day how Serbia is embracing ICT to offer new ways of doing business and meet the complex demands of modern consumers.

Leveling the playing field with the cloud

When people think about the benefits of the cloud, it’s easy to focus on the immediate impact that the adoption of network virtualization and cloud services will have in the telco ecosystem.