Geoff Hollingworth

I´m a marketing leader whose passion is to take great companies and get a market to love them, using data-driven operations to the right people, at the right time. Always want to learn about interesting CMO Challenges. I have led strategy/positioning, marketing, branding, consulting, business development, rollout, software R&D. I have worked with industry leaders such as Ericsson, AT&T, Volvo Ocean Race, CERN. I am a UK and USA citizen and am interested in #technology, #design, #innovation and #webdevelopment. I have a history with software, mobile, cloud and large companies.

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Geoff Hollingworth

Why Bruce is right — and what industrialized blockchains can solve!

This is the first post in a series around Data Centric Security and how Keyless Signature Infrastructure, an industrial blockchain technology, can be used to address modern data security issues.

Bruce Schneier is a renowned expert on all things to do with digital security. His recent post about the growing problems in the Internet of Things explains everything that is both true and frightening about the future. It can be summed up with his line: "On the Internet of Things, integrity and availability threats are much worse than confidentiality threats."

Planet as a Service: tell your children you did something worth doing

Ericsson is on a journey—one that started 140 years ago. It never had a name but maybe now it can, courtesy of the new-age nomenclature created by the cloud.

Some people build IaaS (Infrastructure as a Service) or PaaS (Platform as a Service) or SaaS (Software as a Service). We also do all of these things. While all are fantastic in their own right, they are missing what is truly transformational. Ericsson has spent 140 years building “Planet as a Service,” enabling people worldwide to collaborate on a scale never seen before and building platforms that are trusted in 180+ countries and that all work seamlessly with one another.

STILL… the day before the iPhone

Two years ago, I wrote a blog post and titled it “The day before the iPhone." I was making the point that transformational change, rather than iterative change, comes by looking through a different lens.

Do you trust big data security in medicine?

Would you trust your medical data to the cloud? Does your doctor or hospital?

In December 2015 and January 2016, we asked more than 600 CIOs, CTOs, CMOs, heads of IT Infrastructure, and other executives a question about how they felt about security and real-time big data challenges in 5G networks.

Why you need to accelerate your software-defined infrastructure

USB ports consume power – not a great amount of power until you consider the cost of powering 70,000 servers, each with the USB port active.

Combined with an active PCIE and SAS Storage controller, the power bill for those 70,000 servers over three years is USD 2.2 million (assuming $.012 per kW hour). This is the kind of insight you get when managing hyperscale datacenters operations – the smallest settings become significant over such a large footprint. .

Guidance on your IT transformation – don’t get this one wrong

At Mobile World Congress 2016 we debated and explored IT transformation at our inaugural CIO roundtable featuring Intel and Gartner. If you are tasked with creating and executing your company’s IT strategic transformation plan you should keep reading. If you are tasked with creating and executing your company’s IT strategic transformation plan, then you are responsible for the most important plan in your company today, one that will define whether your company is a future leader, a future follower or future footnote.

Discover the secret history of data and digital industrialization

Five years ago, I got stuck at a bar, deep in conversation with a new friend. We didn’t use words such as digital industrialization or hyperscale back then but that night, Jason Hoffman and I talked for hours about how the world was changing, how it was not changing, and how we needed to embrace the fantastic. We talked about how the paths of the connectivity cables today mirror the deployment patterns of traditional global trade routes. Think about that—your data travels the same roads and shipping lanes as silk or spices or ice did in the 1600s.

The Open Compute Project and the secret to cloud industrialization

This is the reality of global cloud industrialization: we need to emphasize scale and collaboration in order to accelerate the usage of software-defined infrastructure.

De-materialization of the de-Materializer

The number one priority question all businesses need to ask is: “What does de-materialization mean to my industry and my business?”
“What are the threats and what are the opportunities?” De-materialization is the process of separating physical delivery from core value, and transforming core value into digital re-creation.