Two years ago, I wrote a blog post and titled it “The day before the iPhone." I was making the point that transformational change, rather than iterative change, comes by looking through a different lens.
This is clearly so difficult to do. The conversations have not really changed at all in the last two years. Yes, we are going to connect everything. Yes, there is going to be an Internet of Things (IoT). Yes, it is all about big data and real-time analytics. Yes… Yes… Yes… But here we are, just getting more and more disappointed with each big fanfare release of the next iterative iPhone. I hear this one is going to be glass. Wow—that will change my life!
So what is that big idea that will make everything change? Where will it be? Who should be most excited? Who should be most worried? What is the unit economic of the IoT and from what entity does that unit economic take money? Money is never created; it is always taken from somewhere. The consumer internet took it from advertising. Where will the industrial internet take it from?
I know the answer. The question is whether you are interested in learning it. I will give you a clue. It is the industry that enabled global trade in the first place. One could argue it is the creator of all existing industries.
Let me know in the comments below if you are interested in understanding more…
Or you can download our paper on how the ICT game has changed. Are you ready to press the GO button?
Background photo by Deirdre Straughan.