Jason Hoffman is the Head of Product Area Cloud Systems at Ericsson. He explains in this video why the cloud as we have it today is complex and hard to manage.

“When I talk to technology executives at other companies about Apcera, it starts as a conversation about “your stuff is all over the place and your life is a mess.” The situation most of us are in, we have very heterogeneous infrastructure, every possible server, every possible storage department, every possible operating system and so on.

It’s like a museum of computing technologies.”

How much money is needed to maintain and scale this infrastructure? The answer is a lot – and we don’t have this kind of money, and it will get worse year after year

“We have IT budgets that are flat or maybe increasing two to three percent year over year, yet the demands on our businesses are growing exponentially. The situation gets more compounded with public cloud usage and multiple private cloud technologies; like all the legacy stuff; I have a VMware cloud, an OpenStack cloud; we have some (internal) groups using Amazon cloud and other groups using Azure.”

If you have a layer of Apcera across the top of all of those, creating a trusted environment you can go and deploy things on, you are able to continuously improve the underlying infrastructure. That is the mode of behavior that we all have to get to, and there are literally 10x savings possible just by doing that.

Jason elaborates:

“The cost benefit of doing this is substantial. A lot of people don’t appreciate that when you do cloud well, you have a layer of multi-cloud or a hybrid cloud environment like Apcera and people start running their optimizations through. People almost can’t believe it, but as you are sitting there, you go: ‘Oh my God, it’s 40% cheaper on my unit economics,’ ‘60% cheaper on my unit economics,’ ‘80% cheaper on my unit economics,’ “OMG! 90% cheaper on my unit economics!”

This kind of savings is often invisible to outsiders. Quoting  from a classical medieval philosopher:

While one man can discover a certain thing by himself, another is never able to understand it, even if taught by means of all possible expressions and metaphors. A boundary is undoubtedly set to the human mind which it cannot pass.

Jason concludes:

So my budgeting situation is flat and linear, but the demands on my business are exponential, so you must have these hyper-exponential ideas and this is exactly what Apcera is.

Cloud Operations

Miha Ahronovitz

I graduated in engineering from Israel Institute of Technology, I am an alumini of Hass Business School at UC Berkeley in product management executive program. I was a co-founder of Gridware, acquired by Sun Microsystems in 2000, becoming the product manager of Sun Grid Engine. I am active in a group called The New Dandelion , fighting for the rights of young people who are highly functional autistic to gain a professional degree and become employed in mainstream companies.

Miha Ahronovitz